No, the doctor replies, “You have been drinking; you are supposed to see PINK elephants. A WHITE elephant is defined as something that is useless or troublesome.” But Doc, I reply, these are saloons named “White Elephant” and they are all over the pre-Prohibition landscape. Why?
It seems no one really knows. For example, in the late 1800s White Elephant saloons proliferated in Texas. They could be found in Austin, San Antonio, Denison, Mobeetie, Panhandle, Fredericksburg, El Paso, and Lampasas — with the most infamous one in Fort Worth, represented here by its logo.

While the White Elephant Saloon of San Antonio has no dramatic shoot on premises, it has been described as a “rough and rowdy” premier drinking establishment in town. It was located on San Antonio’s Main Plaza, close to city hall and the stockyards. Popular at night, the saloon was adjacent to the north side of the plaza where “scuffles, skirmishes and shootings were commonplace.”
Only several years after it opened, this White Elephant was forced to close by a crackdown on gambling in San Antonio. The local newspaper commented: “When the boys to San Antone, they can not milk the elephant any more.”



I am still puzzling over why Wichman would name a saloon White Elephant and then represent it with a ceramic pig big bottle. As it turns out Wichman in addition to selling whiskey over the bar also was retailing liquor to customers in glass and ceramic containers. Obviously a figural elephant likely would have held more booze than the proprietor might have wanted to give away, so Wichman chose a pig to convey a slug or two of his whiskey.
Another Tennessee White Elephant saloon artifact is a stoneware jug covered in dark Albany slip glaze into which has been scratched a rather primitive elephant. The crudeness of the design indicates that it was created relatively early in the 1800s. The saloon apparently belonged to Querna Clerk, about whom I can find nothing. Nor does the jug given any clue as to the city or town in which the White Elephant was located.


We still have not unraveled the prevalence of the name. Several explanations have emerged as possibilities. After the Civil War, a cliche’ was common in the U.S. referring to a neophyte having traveled afar and bragging about seeing something common to experienced travelers. Such was called “seeing the elephant.” It also has been suggested that white paint was readily available and a pachyderm painted on a portico would have been an eye-catching graphic.
The name might also have had a racial connotation. In states with “Jim Crow” laws such as the word “white” would warn all blacks away from the establishment. Those would include Alabama, Kentucky, Tennessee, Texas and Virginia. Notably, Ft. Worth had a Black Elephant Saloon whose clientele was limited to those of African origin.